Snapchat: The social network of the year

The social network of the year is undoubtedly Snapchat. Even though it is the youngest, it is the fastest growing social network, ahead of Facebook, Twitter and Instagram.
Many companies are betting on the use of Snapchat in its Content Marketing strategyThey even pay a lot of money to have access to premium features, such as the possibility to run advertising campaigns on this platform.
We're going to tell you some figures that demonstrate its impact on Snapchat users and businesses.

• More than 150 million users use this social network every day (Twitter, 140 million).
• More than 10 billion videos are played every day.
• Snapchat has more registered users than Twitter, Pinterest or LinkedIn.
• More than 8 billion Snaps are played daily (Instagram plays 70 million posts daily).
• Snapchat grew more in a single year than Twitter grew in 4 years.
• Users of this social network, specifically 65%, upload images daily (Facebook users only 35%).

However, if this social network is trending, should all companies use it?

The answer is NO. Although it is fashionable, we must know whether our target audience is a follower of this social network or not. The vast majority of users of Snapchat are young millennials, under the age of 24.

3 TIPS FOR USING SNAPCHAT

1. Try and repeat. Being a young social network, many companies are afraid to use it due to the possible lack of knowledge they may have about it. Ideally, if you are new to it, test with different types of content and different times of the day, use filters and create your own geofilters.
2. Dare. It's a very fresh platform and uses real-time marketing, which means that we're not going to use it as if it were an exclusive catalogue, but as a way of broadcasting images in real time of anything, anything, any event, etc. Remember that content is ephemeral; in 24 hours, it will be gone.
3. Experiment. Snapchat is always changing and improving, which facilitates the novelty of its applications and services. Offer your users crazy contests, with exclusive prizes for followers of this social network.