What is BeReal and why is it revolutionising social media?
BeReal is a recently launched social app that is changing the social media landscape. Unlike traditional platforms such as Instagram and Facebook, BeReal focuses on authenticity and showing everyday life without filters and edits. Its main feature is that users receive a daily notification at a random time to capture and share a photo in real time, simultaneously using the device's front and rear cameras. This spontaneity and transparency is what is attracting a growing audience.
Since its launch, BeReal has attracted attention for its innovative approach to authenticity. In this context, BeReal offers a refreshing alternative that promotes genuine and real content. As a result, it has seen an exponential increase in downloads, especially among Generation Z youth, who value transparency and honesty.
What makes BeReal so special? For many people, the pressure to maintain a perfect image on social media can be overwhelming. BeReal removes this pressure by focusing on real life, without the need for editing and perfecting. The app has been praised by social media experts. This is backed up by the platform's growing popularity and its ability to appeal to small business owners looking for more authentic ways to engage with their audience.
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How BeReal works: A step-by-step guide for new users
Understand what is BeReal application is essential to take full advantage of its features. Unlike other social networks, BeReal focuses on authenticity and showing real life moments, without filters or edits. Upon registration, users receive a random notification once a day to post a snapshot of what they are doing at that moment, using both the front and back cameras of their device.
Registration and Configuration
To begin, users must download the BeReal application from Google Play or Apple Store. After installation, the registration process is simple. A phone number is requested, which will be verified with a code sent by SMS. A username and password are then created. The initial setup allows users to customise their profile by adding a photo and a short biography, similar to other platforms.
Daily Publication
The main feature of BeReal is the daily posting. Every day, at a random time, all users simultaneously receive a notification that it is time to "be real". They have two minutes to take and post a photo using both mobile cameras. This approach aims to generate genuine and spontaneous content, moving away from the curated and planned posts of other social networks.
Interaction and Community
BeReal offers a comments and "reactions" feature that allows users to interact with other users' posts. The reactions, called RealMojis, are personalised emojis that users create with their own photos. This adds a personal and authentic touch to interaction on the platform. In addition, the BeReal community values sincerity and promotes a less competitive and more empathetic environment compared to other social networks.
Main features of the BeReal application
Focus on authenticity
One of the main features of the BeReal application is its focus on authenticity and spontaneity. Unlike other social media platforms where users can plan and edit their posts meticulously, BeReal sends out a random notification once a day. This notification invites users to share a photo in real timewithin two minutes, without filtering or editing.
Everyday and genuine interaction
Another important feature is the day-to-day and genuine interaction promoted by BeReal. The app is designed for users to share authentic moments from their everyday lives with their friends. By not allowing photo editing, BeReal fosters an atmosphere of trust and reality, which has resonated significantly in a digital world flooded with highly edited images.
Notifications and limited use
BeReal also distinguishes itself through its use limited to once a day. This restriction not only helps reduce the pressure to be constantly active on social media, but also adds an element of surprise and anticipation when receiving daily notifications.
Advantages and disadvantages of using BeReal
Advantages of using BeReal
BeReal is an application that has quickly gained popularity among users looking for an authentic social media experience. One of the MAIN ADVANTAGES is its focus on authenticity, as it encourages users to share photos without filters and in real time. This approach is especially appealing to small business owners who want to genuinely connect with their customers and provide a transparent window into their day-to-day operations.
Another significant advantage is the simplicity of the interface. The application is not overloaded with complex features, making it easy to use even for those who are not tech-savvy. For small business owners, this means less time spent learning how to use the platform and more time to concentrate on their business. In addition, BeReal offers clear and concise statistics that can be very useful for monitoring customer interaction.
BeReal also enables entrepreneurs to follow the current trends on social media, quickly adapting to the demand for authenticity and transparency that prevails in the market. Additionally, the application can improve visibility and customer engagement, as users tend to interact more with content that they perceive as genuine and spontaneous.
Disadvantages of using BeReal
Despite its advantages, BeReal also has some advantages in terms of disadvantages that small entrepreneurs need to be aware of. One of the main disadvantages is the lack of advanced features that other social media applications offer. For example, it lacks post scheduling tools, detailed analytics and paid advertising options, which can limit its effectiveness in a broader marketing strategy.
In addition, the nature of the application, which encourages posting at random times, may not be ideal for all businesses. Small entrepreneurs may find it difficult to adapt to this format if they need to coordinate posts with specific times or planned promotional campaigns. Spontaneity, while refreshing, can present logistical challenges.
Finally, with the growth of the user base, there is increasing concern over the content saturation. As with any emerging platform, there is a risk that users will quickly tire of the novelty and migrate to other applications. This volatility can make it difficult to build a loyal fan base.
Downloading and installing BeReal: Requirements and necessary steps
Prerequisites for downloading BeReal
Before proceeding with the download of BeReal, it is essential to know the necessary prerequisites to ensure a successful installation. The BeReal app is available for both iOS and Android devices. Users of iOS must have an operating system of iOS 12.0 or higher, while iOS 12.0 users must have an operating system of iOS 12.0 or higher. Android must be running at least Android 7.0 or higher. Check if your device meets these requirements to avoid any inconvenience during installation.
Step by step: How to download BeReal
To download the BeReal application, follow these simple steps:
- Open the App StoreGo to the App Store (iOS) or Google Play Store (Android) on your mobile device.
- Search for the applicationIn the search bar, enter "BeReal". Be sure to select the official application to avoid fraudulent downloads.
- Start downloadClick on the download or install button. The application will be automatically downloaded to your device.
Installation of BeReal
Once the download is complete, the next step is installation. On most devices, the installation will start automatically. If not, locate the downloaded file in your applications and tap to start the installation. Follow the on-screen instructions to complete the process. During installation, the application may request permissions to access your camera, microphone and location. These permissions are required for BeReal to function properly and provide a complete experience.
