What is the TikTok algorithm and how does it work?
Definition of the TikTok algorithm
The TikTok algorithm is a complex recommendation system used to offer personalised content to each user. Through the analysis of large volumes of data, the algorithm determines which videos are most relevant and interesting for each person, enhancing the user's experience on the platform. This technology is based on factors such as previous interactions, the type of content viewed and accounts followed, among others.
Factors influencing the TikTok algorithm
To understand how the TikTok algorithm worksIt is crucial to be aware of the various factors that feed it:
- User interactions: Comments, likes, and shares help the algorithm determine user interest in certain types of content.
- Information from the video: Tags, sounds and descriptions are used to categorise and recommend relevant videos.
- Device configuration: Language, location and device type are also considered in the recommendations.
Frequently asked questions about the TikTok algorithm
- How can I increase the reach of my videos?
To improve the reach of your videos on TikTok, it is essential to create content that invites interaction, use relevant hashtags and stay on top of current trends. - Does the algorithm favour new users?
Yes, TikTok tends to give new users significant initial visibility to engage them with the platform and encourage content creation.
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Key factors affecting the TikTok algorithm
User interaction
The user interaction is fundamental to the TikTok algorithm. This concept encompasses all actions that users perform on the platform, such as liking, sharing, commenting and following other users. TikTok records all these interactions and uses them to personalise content recommendations in each user's "For You". According to recent reports, videos with a high interaction rate are more likely to be shown to a wider audience.
Display time
Another critical factor in TikTok's algorithm is the display time. This parameter refers to the amount of time users spend watching a specific video. The longer users watch a video, the more likely it is that the algorithm will consider it relevant and promote it to a wider audience. TikTok favours content that can capture and hold users' attention for longer. According to a study by Influencer Marketing Hub, videos that manage to retain viewers for more than 75% of their original length tend to perform better in terms of visibility and reach.
Content consumption habits
The content consumption habits also play a vital role in TikTok's algorithm. This metric takes into account the topics and genres of videos that users tend to consume most frequently. For example, if a user tends to watch comedy and dance videos, the algorithm will recommend more similar content. Understanding these habits can be key for small business owners interested in maximising their reach on TikTok.
How to optimise your videos for TikTok's algorithm
Understanding the TikTok algorithm
The TikTok algorithm is a sophisticated tool that uses artificial intelligence to personalise the content shown to each user. This algorithm is based on several factors, such as user interactions (likes, comments, and shares), video information (descriptions, hashtags) and user account settings (language preferences, location). Understanding these factors can help you create videos that are more likely to appear on the "For You" page, thereby increasing your visibility.
Importance of video length and quality
Viewing time is one of the most critical factors for the TikTok algorithm. Videos should be short enough to hold the viewer's interest but long enough to convey your message effectively. According to recent data, videos that last between 9 and 15 seconds tend to perform better. In addition, the production quality of the video also plays an essential role. Videos with good lighting, clear audio and engaging content are more likely to be recommended by the algorithm.
Strategic use of hashtags
Hashtags are crucial for the TikTok algorithm rank and distribute your content. Popular hashtags such as #ForYou, #FYP, and #ForYouPage can significantly increase the chances of your video appearing in more users' feeds. However, you should not overuse them; selecting 3-5 relevant and well-researched hashtags is a more effective strategy. According to experts, the proper use of specific and niche hashtags can attract a more engaged and relevant audience for your business.
Music and trend effects
The use of popular music and trending effects can drastically improve the performance of your videos in the TikTok algorithm. According to statistics, videos that incorporate current music and effects are 40% more likely to be shared and commented on. This not only improves the visibility of your videos, but also increases the likelihood that the algorithm will recommend them to a wider audience. Platforms such as TikTok Trends and Tokboard can be useful for identifying the latest trends in music and effects.
Recent changes to the TikTok algorithm
The TikTok algorithm has undergone several significant updates in 2023, which have a direct impact on the visibility and reach of the content published on the platform. These modifications aim to improve the user experience through a more detailed analysis of user behaviour and preferences.
One of the most notable changes is the implementation of a new content tagging system. This system uses artificial intelligence to categorise videos more accurately. This improvement is designed to ensure that users receive more relevant content, which could increase both viewing time and user retention rates.
TikTok's algorithm has also improved its ability to detect and penalise content that does not comply with community policies or that attempts to manipulate the system to gain visibility. This adjustment is essential to maintain the integrity of the platform and ensure that small entrepreneurs can compete on a level playing field.
Myths and facts about the TikTok algorithm
Myth 1: TikTok promotes random content
A common myth is that the TikTok algorithm promotes content randomly, without any specific criteria. However, the reality is that TikTok uses a highly sophisticated recommendation system. This algorithm takes into account multiple factors, such as user interactions, viewing history, and video details such as hashtags, sounds and effects. According to research by Influencer Marketing Hubthe content on TikTok is prioritised based on the likelihood that a specific user will interact with that content.
Myth 2: Only big influencers are successful on TikTok.
Another myth is that only big influencers can be successful on this platform. The reality is that the TikTok algorithm is designed to democratise visibility. This means that small entrepreneurs and content creators have a real opportunity to reach a wide audience without the need for a large follower base.
Reality: Personalisation based on user behaviour
The reality is that the TikTok algorithm focuses on personalisation through the analysis of user behaviour. From the duration of viewing to the type of content being shared or commented on, every detail is calculated to deliver a highly personalised experience. According to TikTok data, users spend an average of 52 minutes a day on the platform, which means there is a vast volume of data from which the algorithm can learn and improve.
