It is very different to talk about creating or obtaining a customer than keeping one. A fundamental issue for our business is to attract customers, as they are the fundamental basis of our company. But maintaining them over time is something we are very concerned about, as it is not an easy task..
In order to try to keep our customers loyal to our brand, let's take a walk through these 5 online marketing tools.
1. Guest Blogging
This technique is very successful in America and is also gaining importance in Spain. It consists of collaborate as a guest on a colleague's blog or friend who works in the same sector as us, providing content that is highly relevant to the subject that interests us.
Ideally, we should allow our blog to be open to all possible collaborations that have something of value to offer.
As benefits to all this, we find the growth of notoriety, since we are providing valuable content to our audience and to new audiences; we establish emotional and professional links with other colleagues; we make new professional contacts, followers and, best of all, we receive quality links.
The owner of the blog in question receives quality content, virality and notoriety. In addition, by creating professional links, it opens the door to subscriptions and potential user loyalty.
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2. Marketing Presentation
Continuing with the online marketing toolsa good option for improving our digital marketing actions is the creation of a presentation of our company to our customers. We need you to get to know us, to know that we will always be there to support you and help you with whatever you need and whatever we can contribute.
We can also tell them about our team and the portfolio of products we have at our disposal. The company can offer a lot of relevant information to the customer, but the customer will forget much of this information. For this reason, it is important to present the company.
It is not just a matter of talking to you, but of presenting you with a dossier so that you can consult our information at any time.
3. Multimedia Content
One of the topics that is gaining more and more importance in social networks is the video format of the content we publish. We can also make infographics and podcasts that will gain us visits as long as it has a quality design and content.
4. Mobile Marketing
The number of smartphones being sold continues to grow strongly. One negative fact is that very few websites are optimised for viewing on small screens. Mobile marketing is gaining in importance. That is a fact we all know. Therefore, we must experimenting with advertising mobile terminals to reach customers.
5. Application Marketing
To conclude on the online marketing toolsWe can talk about the growth in the use of smartphones and applications. We must be aware that our customers do not always stay on the computer, but look for information and even make purchases with their mobiles. Creating a App can be a business opportunity and thus improve the user experience of our brand. Click here for more news on mobile applications.
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