The success of the social network Instagram is increasingly evident. Although its audience has always been characterised by being young, it has been growing on such a scale that we can find a variety of audiences where, in addition, companies and brands have a place. The growth of this channel in recent years has been largely due to its continuous innovation. Among the latest additions to Instagram is the option to buy on the social network itself: Instagram Shopping.
Although it is true that this functionality has been active for a year in the United States, it has only been in recent months that the platform has decided to install it in Spain. In the following paragraphs, we will solve all your doubts about Instagram Shopping, the new addition to the fastest growing social network.
What is Instagram Shopping?
Generally speaking, it could be said that this new tool will allows brands to label their products in organic publications and offering you the option to buy directly, with just one click.
Instagram Shopping is shown in the photographs by a label, on which the price and details of the labelled product are indicated.
As announced by Instagram, "this development marks one of the most significant additions to the platform since the launch of the business tools we launched in 2016".
This will benefit companies by increasing online sales (provided the strategy is well defined) and offering users a simple and quick way to buy the products they have just viewed.
How to shop on Instagram?
https://www.youtube.com/watch?v=qM-qSTwI2iY
The Instagram Shopping checkout processThe user interface, as indicated above, is very simple and intuitive for the user.
In order to be able to buy the product shown in the photograph, it is necessary that it contains the label of the product. Instagram Shoppingwhich appears in the bottom left-hand corner in the form of a basket. If this image is available, you must click on each of the products to see the corresponding labels, where you can check the price and details.
If you have not been able to resist a product and you need to buy it immediately, click on its label and the application will direct you to the next step. On this new page, corresponding to the brand's product catalogue, you will be able to see more characteristics of the product and a link to the product page in the online shop, where you can finalise your purchase.
Thanks to this new functionality, discovering and purchasing products on Instagram just got easier.
How to sell on Instagram?
Following its success in the United States, this new initiative implemented in Spain by the Instagram application is for companies with an online shop where you can complete the purchase process.
The requirements to be met by the company to be able to sell on Instagram are:
- Have a company profile on Instagram.
- Associate the profile to a Facebook cataloguecreated and managed in Business Manager, through its partners such as Shopify or BigCommerce, or via your company's Facebook page directly.
- Complying with trade policies on Facebook.
- Selling physical products on its official website.
- Create at least nine posts in the company profile.
- Use the latest version of the App on Instagram.
Once all of the above has been verified, Instagram will approve the application. After that, all you have to do is upload an image with the products you want to sell through Instagram Shoppingtag them in the image and associate these products with the corresponding products in the linked catalogue.
The new initiative of Instagram is already bearing fruit with an increase in the number of companies implementing this initiative in their profile in recent weeks. If you are thinking of incorporating Instagram Shopping into your Social Media strategyin ActionMK We will take care of everything and find the best solution for your needs.Request a quote no strings attached!
In the meantime, we continue to investigate the latest additions in Digital Marketing. What will Instagram surprise us with?
