Inbound Marketing and Content Marketing

Even though we are halfway through 2017, it is a good time to talk about the Inbound Marketing and Content Marketing trends.

We begin with the list of the above-mentioned trends:

Account Based Marketing

The Account Based Marketing (ABM) is gaining ground in B2B markets as the best option to generate business effectively. Let's talk now about the differences between ABM and Inbound Marketing.
When we use ABM we are identifying the most important customers based on their potential for cross-selling and up-selling. A detailed analysis of the segment is carried out in order to know the ideal prospects and thus identify the weak points and create dynamic content that is attractive to the reader.

Influencer marketing will have a well-deserved strategic importance.

Let us explain the meaning of influencer marketing. This term consists of identifying the main opinion leaders of your company or sector, whose main objective is to collaborate with them in order to make the brand known to our target audience in a very natural and simple way.
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We are talking about the influencers and opinion leaders. Both have a number of advantages for our company:

• Higher level of credibility, as the message is carried in a way that is easily received and will be accepted by your audience.
• Greater reach and dissemination. Influencers have a large number of followers that they have built up through a good strategy of creating valuable content for them.

Native advertising

What native advertising or content advertising is all about is that the message and content responds directly to the tastes and interests of the audience and in this way we provide value to them.
This technique consists of broadcasting content through paid channels. Intrusive advertising is a thing of the past, as native advertising suggests content to an audience that is eager to see this type of advertising because it suits their tastes and needs.
We are going to recommend you a good book called "How to design a good content strategyThe "The European Union and the European Union", which reflects very well all these issues that we have been discussing throughout this post.
You can download it in electronic format here
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