Email marketing
Email marketing stands out as an essential and powerful tool to establish solid and meaningful connections with your audience, but this technique goes beyond sending simple emails. It represents the opportunity to captivate, inform and excite your audience in a personalised and effective way, increasing conversions and offering a solid and trustworthy brand image.
Trust AcciónMK to be your email marketing agency in Malaga
With extensive experience in optimising email marketing campaigns that increase engagement and conversion, our team is ready to turn every email into a strategic opportunity that drives growth for your business.
- We define a clear strategy: We start by setting clear and precise objectives for your campaign. We identify your target audience, segment your mailing list and create a personalised message that is tailored to each segment.
- Segmentation and personalisation: We use advanced segmentation and personalisation strategies to classify your mailing list according to demographics, preferences... This allows us to tailor messages to maximise open rates.
- We design the content: Once your goals are defined, our creative team designs engaging and relevant content that captures the attention of your audience. We create visually appealing email templates and effective calls to action that encourage interaction.
- Selection of platform and tools: We choose the most appropriate email marketing platform for your campaign, configuring it and ensuring its integration with other tools if necessary. In addition, we implement tracking and analysis systems to measure campaign performance.
- Strategic implementation: We schedule and send emails at key times, considering the frequency and timing of emails that may have a higher open rate in each segment.
- Continuous optimisation: We constantly analyse essential metrics such as open rates, clicks and conversions. We perform A/B tests to optimise elements and improve campaign performance, adjusting strategies according to the results obtained.
FAQs
Email marketing is a digital strategy that involves sending emails to a targeted audience to promote products, services or communicate relevant information. It serves to maintain contact with potential and existing customers, increase customer loyalty, drive sales and build loyalty with your audience.
The open rate in email marketing refers to the percentage of recipients who open an email compared to the total number of emails sent in a specific campaign. In simple terms, it is the metric that indicates the proportion of people who have opened the email among all those to whom it has been sent.
This metric is critical to understanding the level of interest in your email campaigns, as it provides valuable information about the effectiveness of the email subject line, the relevance of the content and audience segmentation.
A high open rate usually indicates that the content of the email was appealing and sparked the interest of the recipients, while a low open rate may require adjustments to the sending strategy, content or segmentation to improve audience engagement.
For effective email marketing, it is essential to have a quality mailing list, relevant and attractive content with which to convey the message effectively, an attractive design and adapted to all devices and an email marketing platform.
The main keys to engaging your customers with an email marketing strategy are to offer valuable and relevant content, segment your customer database to send personalised messages and design with attractive calls to action.
We work with various email marketing platforms such as Mailchimp, SendinBlue or Mailrelay. We choose the platform according to the specific needs of each client and the functionalities required for the campaign.
Email marketing is essential because it allows you to maintain direct communication with your audience, builds customer loyalty, drives traffic to your website, increases conversions and sales, and provides key data to better understand your audience.
We tailor email marketing campaigns to your business using audience segmentation, relevant and personalised content, responsive design, A/B testing for optimisation and message automation based on user behaviour.
All emails sent must comply with current regulations, such as the GDPR (General Data Protection Regulation), by taking actions such as obtaining subscribers' consent to send emails, offering unsubscribe options, protecting personal data and using ethical emailing practices.
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