There is no doubt that digitalisation is moving the world. With the new circumstances we are living through, thousands of businesses have taken the leap into the digital world in order not to be left behind. However, many companies want to go a step further and open new horizons in their growth strategy, and to do so, they are making the leap to internationalisation.
At ActionMKWe work hand in hand with those who dare to take the leap into the foreign market, with professionals in our team who carry out all the steps and strategies necessary for the international marketing plan.
International marketing plan
But let's start from the beginning, what is a international marketing plan?
The international marketing plan is a document whose objective is the elaboration and implementation of a marketing programme in foreign markets, based on the company's objectives and an analysis of the international environment. This is essential for any company that decides to make a global expansion of any of its products or services.
However, like any marketing plan or strategy, it must follow some steps or tips for its development. Here are 4 key steps that we at AcciónMK use to achieve a marketing plan successful:
Analysis
The first step is to carry out an analysis of the company's current situation.
With this, we will move on to a internal analysis This will allow us to know where the company stands and to detect possible digital improvements.
Once we have detected the internal analysis, we will move on to the external analysiswhere we thoroughly research the market and sector of our competitors.
To conclude the analyses, a SWOT analysis is carried out to discover the internal strengths and weaknesses and the external opportunities and threats we face.
Objectives
The next step in our international marketing plan is to define SMART objectives, i.e. objectives that are specific, measurable, achievable, realistic and time-bound.
There is no point in setting unattainable objectives that will completely spoil our plan, so we must be realistic and set objectives that are in line with the company's resources.
Strategy
One of the most important steps in the plan is to choose the right strategy for a successful outcome.
Therefore, for each objective set, a strategy will be drawn up with tactics that will determine what is to be done for each objective set.
For example, if our goal is to reduce shopping cart abandonment, one strategy might be to improve the user experience through the tactic of analysing the order form.
Measure
There is no point in doing all of the above if we do not check the results, so a series of KPI's are defined that allow us to know the performance of our strategies.
Depending on the strategies established, different metrics will be used.
Ideally, a monthly report should be made with the results of the metrics of each of the actions carried out.
Once you have all these points in place, you can start to build a digital presence in the target market of your choice.
Now that you have all the tips you need to make your international marketing plan, do you dare to do it?
Do not hesitate to contact contact with us if you have any questions, we will help you!
