What are corporate mailings and why are they important?
The corporate mailings refer to personalised email addresses that use the company's domain rather than generic domains such as Gmail or Yahoo. For example, instead of using an address such as nombre@gmail.com, a corporate email address could be nombre@empresa.com. This practice not only reinforces brand identity, but also adds a level of professionalism when communicating with customers, employees and business partners.
One of the main reasons why corporate emails are essential is the trust and credibility they generate. According to a study conducted by Verisign, a provider of domain registration services, 65% of consumers trust companies that use emails with their own domain more. This simple aspect can be a crucial differentiator, especially for small business owners looking to establish a trusted presence in the marketplace.
In addition, corporate mailings allow for better control and security in communication. Through them, it is easier to implement security policies such as two-factor authentication and email encryption, thus mitigating the risk of cyber-attacks or phishing. In this way, small business owners can protect sensitive information and maintain the integrity of their daily operations.
Lastly, corporate mail offers advantages in terms of management and organisation. They allow you to create multiple accounts under the same domain (e.g. ventas@empresa.com, soporte@empresa.com) facilitating customer service and team efficiency. This results in a more orderly and professional communication flow, which is essential for customer satisfaction and loyalty.
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Benefits of using corporate email in your company
Corporate emails provide businesses with a professional and secure form of communication. Using a personalised email address with the company domain not only enhances **credibility and brand image**, but also has a number of relevant benefits for small business owners interested in email marketing.
1. Increased confidence and professionalism
Having corporate emails allows a company to project a more professional and trustworthy image. According to a Radicati Group study, more than 75% of consumers are more likely to trust a business with a professional email address. This type of email assures customers that they are dealing with a serious and professional entity. In addition, standing out from the crowd with a personalised address can differentiate your business from others that use generic domains such as @gmail.com or @yahoo.com.
2. Information security and control
Another benefit is the security of communication. Corporate email allows the implementation of built-in security measures, such as encryption and two-factor authentication, which are not available in free email. This minimises the risks of phishing and cyber attacks, protecting confidential company and customer information. In addition, by managing your own mail system, you have greater control over data access and storage, which is crucial to comply with regulations such as GDPR.
3. Ease of managing and monitoring communications
The use of corporate email facilitates the management of internal and external communication. Management tools allow you to monitor mail traffic, ensuring that all messages are appropriate and relevant. In addition, advanced filtering and classification systems help to avoid spam and keep the inbox organised. This not only improves efficiency, but also enables better decision making by clearly tracking all email interactions.
4. Integration with Email Marketing tools
Finally, corporate emails are fundamental to email marketing strategies. These emails are less likely to be marked as spam, increasing the delivery and open rate of your campaigns. In addition, they allow for personalisation of bulk emails, audience segmentation and campaign performance analysis. According to HubSpot, emails sent from corporate domains are 41% more likely to be opened than those sent from free domains.
How to set up corporate emails in a few steps
Setting up corporate emails is an essential step for any small business owner looking to professionalise their communication and improve their email marketing strategy. To get started, it is necessary to select a suitable email service provider. Among the most popular are Google Workspace and Microsoft 365, which offer advanced tools and robust security. According to a study by Statista in 2022, approximately 60% of small businesses already use these services due to their reliability and functionality.
Once you have chosen a provider, the next step is to register a corporate domain. A custom domain not only reinforces the professional image of your company, but also improves the open rate of your emails. According to HubSpot, emails sent from a corporate domain are 20% more likely to be opened compared to those sent from generic domains.
The creation of corporate mailboxes is the next step. You should set up specific addresses for different departments (e.g. ventas@tudominio.com, soporte@tudominio.com), which facilitates internal management and improves the customer experience. A study by Campaign Monitor reveals that companies that use department-specific corporate mailboxes see a 15% improvement in team efficiency and customer satisfaction.
Finally, don't forget to set up security and usage policies. This includes authenticating your domain using SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance). These measures help prevent phishing and ensure that your emails reach the recipient's inbox. According to Litmus, authenticated emails achieve 95% deliverability, which is crucial for effective email marketing campaigns.
The best platforms for corporate email management
If you've made it this far, you should know that choosing the right platform to manage corporate emails is a crucial task for any business owner interested in email marketing. There are multiple options on the market, each with specific features and benefits that can help improve the effectiveness of your business communications. Below, we'll take a look at some of the best platforms for managing corporate emails, based on factors such as ease of use, functionality and integration capabilities.
Microsoft Outlook
Microsoft Outlook is one of the most popular options for corporate email management. Its integration with the Microsoft Office 365 suite makes it easy to access other productivity tools. According to a study by the Radicati Group, Outlook maintains significant dominance in the email client market, with a 35% share of the corporate market.
- Ease of Use: The user interface is intuitive and allows for efficient management of emails, calendars and contacts.
- Advanced Functions: It offers advanced features such as mail categorisation, automatic replies and the ability to schedule mailings.
- Security: It includes encryption and data loss prevention tools, essential for protecting corporate information.
Google Workspace - Gmail
Google Workspaceformerly known as G Suite, is another widely recognised option in corporate email management, particularly for its ease of collaboration. Gmail, part of Google Workspace, is designed to maximise business efficiency and connectivity.
- Full Integration: It integrates seamlessly with other Google applications such as Drive, Meet and Calendar, making it easy to coordinate and collaborate as a team.
- Filters and Labels: Allows advanced organisation of emails through customisable filters and labels.
- Security and Compliance: Google offers a high level of security and compliance, including two-factor authentication and protection against spam and phishing.
Zoho Mail
Zoho Mail is an email platform designed specifically for businesses, with a strong focus on privacy and security. Although less well known than Outlook or Gmail, Zoho Mail offers a number of features that make it ideal for small businesses.
- Advertising-free interface: Unlike other platforms, Zoho Mail does not display ads, which enhances the user experience.
- Integration with Zoho Suite: Offers integration with other Zoho business applications such as CRM, Projects and Docs.
- Security: It includes encryption of data in transit and at rest, as well as advanced user management and retention policies.
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Good practice in the use of corporate mail
The correct use of corporate mail is essential to maintain efficient and professional communication within a company. Adhering to certain best practices can improve your organisation's image and ensure that all messages reach their destination without problems. One fundamental practice is the use of standardised email signatures that include relevant information such as full name, job title and contact details. This not only provides a professional appearance, but also facilitates communication and networking.
A study conducted by Radicati Group in 2021 revealed that, on average, more than 120 corporate emails are sent and received per day per person. With this overwhelming number of messages, it is crucial to use clear and concise subject lines that summarise the content of the email. This allows recipients to prioritise emails and respond more efficiently.
In addition, the use of a formal and professional tone is recommended, avoiding jargon and informal language. This is particularly important in correspondence situations with customers or business partners. According to a HubSpot report, emails with a professional tone have a 15% higher response rate compared to those using more informal language.
When using corporate emails, it is also vital to consider the privacy and security of shared information. Using encryption for sensitive emails and ensuring that authorised recipients are the only ones to receive the information is a good practice that protects both the company and its employees.
Maintaining these standards not only improves efficiency and professionalism in communication, but also ensures that errors and possible misunderstandings are minimised.
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