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Complete Step-by-Step Guide to Making a White Paper: Strategies and Tips

What is a White Paper and why is it important? A white paper, or white paper, is a detailed informative document used to explain a complex problem and propose an efficient solution. In marketing and business, white papers are often used to present in-depth research, relevant statistics, and relevant information, and are often used to [...]

How to Add Music to your Instagram Stories and Surprise your Followers

How to add music to your Instagram stories step by step? For small business owners interested in Social Media, learning how to add music to your Instagram stories can be a powerful tool to improve interaction with your audience. Here's how to do it in detail: Step 1: Open Instagram's camera First, [...]

Typography 101: The Complete Guide to Choosing the Perfect Typeface

What is typography and why is it important? Typography is the art and technique of designing and arranging typefaces to make language legible, understandable and attractive when displayed on a screen or in print. This concept includes the selection of fonts, type sizes, line spacing and spacing [...].

Optimise your Instagram Videos with the Perfect Size

What is the Ideal Size for Videos on Instagram? To optimise the user experience and increase visibility, it's crucial to understand the size of videos on Instagram. Depending on the format you choose-whether it's Stories, Reels, IGTV or regular posts in the feed-the requirements vary. According to Instagram's guidelines, [...]

Transactional Marketing vs. Relationship Marketing: Which is Best for Your Business?

Transactional Marketing or Relationship Marketing, which is better for your business? What is Transactional Marketing? Transactional marketing is a strategy focused on making quick and frequent sales, emphasising quantity over quality of customer interactions. This approach is based on incentivising the consumer to [...]

Master Instagram Reels: Strategies for Creating Viral Content

What are Instagram Reels and how do they work? Instagram Reels are a feature offered by the social network Instagram that allows users to create and edit short videos of 15 to 60 seconds. This tool is presented as a direct response to the popularity of TikTok, offering similar features and integrating additional functionalities [...].

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