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Tourist accommodation

Homeaway has launched the results of the 5th edition of the Holiday Rental Barometer in Spain. The study analyses the behaviour of holiday home users in Spain over the last two years, both residents in Spain and tourists residing in the United Kingdom, France and the United Kingdom.

What is a Social Media Marketing Plan and how to create one?

It should not be forgotten that social networks are part of our daily lives, both for those who use them professionally and for society as a whole. We are aware of the strong increase in their use by Internet users, and this is demonstrated by the data. According to the [...]

At AcciónMK we carry out International Digital Marketing Plans.

AcciónMK is the company responsible in Eastern Andalusia for the implementation of Extenda's International Digital Marketing Plans, a programme that aims to promote the internationalisation of Andalusian companies and offer support in terms of training, information, consultancy, promotion and financing. This programme covers all types of companies involved in more than 40 different types of [...]

The importance and advantages of a good brand image

Nowadays it is not enough to offer a good product, having a bad brand image can be a disaster for your company. A well-designed brand and corporate image stands out to our senses, especially in the sense of sight, and makes it stand out from other companies. The [...]

3 web analytics tools for Digital Marketing

Cada vez es mayor el tiempo que tanto las marcas como nosotros mismos destinamos en investigar los lugares que vamos a visitar, dónde vamos a comer y qué vamos a comprar de forma online antes de acudir a su establecimiento físico, es más, en muchas ocasiones, realizamos la compra de forma online y a través […]

What is the average tourist's opinion of Malaga?

The results of a study carried out by the Tourism Observatory of Malaga, presented by the Councillor for Tourism and Promotion of the City, María del Mar Martín Rojo, came to light on May 14th. The document, which was drawn up by AcciónMK, calculates that between November 2016 and October 2017, the number of [...]

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