Blog

Tourism developments after COVID-19

Many sectors have been affected by the global evolution of COVID-19. However, tourism is undoubtedly one of the sectors most affected. The nature of the tourism sector is based on the movement of people, restrictions on movement and health measures taken by both the executive [...]

The importance of market research and strategic planning in times of crisis

The Boston Consulting Group has recently published an interesting report, based on data from the Coronavirus Resource Center at Johns Hopkins University in the US. The study concludes that the closest scenario for the lifting of containment measures for Spain will be 1 June at the earliest, when the virus will have [...]

E-commerce and online shops, essential elements in the wake of the State of Alarm

Nobody doubted the benefits of e-commerce, but since the declaration of the State of Alarm, it has become an obligation for any company. Having sales lines open 24 hours a day and at a global level is a comparative advantage that only some companies have been able to take advantage of because of their previous commitment to [...]

The importance of tourism communication in times of crisis

Todas las empresas deberían tener siempre a mano un plan de crisis. Y muy especialmente las empresas y destinos turísticos, ya que, como sabemos, nada hay más sensible a cualquier tipo de incidencia que el turismo. En las situaciones en las que un destino turístico se enfrenta a una crisis es cuando se hace más […]

Ranking of the top 10 exporting companies in Andalusia

Andalusia did it again, in 2018 it broke its own record, exporting products and services worth 32,439 million euros, equivalent to 19.4% of GDP. Already in 2017 it did so with a value of €30,913 million, as we shared in our blog. Compared to 2017, international sales have grown by [...]

SMS marketing, obsolete or growing?

El SMS marketing o “Short Message Service”, es una estrategia de marketing que consiste en el envío de mensajes cortos, ya sean publicitarios o transaccionales, a los clientes por medio de los teléfonos móviles. El teléfono móvil permite estar en contacto con los clientes en todo momento, de manera mucho más eficiente. Además, se debe […]

Search

Categories

Recent publications

List of files