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Plan Estratégico de Turismo de Córdoba 2015-2019

Con el objetivo de mejorar la competitividad como destino de Córdoba, la ciudad está llevando a cabo desde 2015 un Plan Estratégico, para buscar la puesta en valor de los recursos turísticos. Contenidos del artículo Plan estratégico de turismo de

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Madrid Strategic Plan 2015-2019

The Madrid Strategic Plan 2015-2019 is based on 4 main axes. Below, we summarise the objectives that fall within each of them. Article contents Characteristics of the Madrid Strategic Plan Characteristics of the Madrid Strategic Plan Characteristics of the Madrid Strategic Plan

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Spanish Financial Institutions: Digital Shares

The digital offer of 16 Spanish banks was recently analysed to identify the level of digital maturity of the financial sector in Spain. The study was based on 3 dimensions: organisation and solutions; customer experience; technological solutions. It is

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Study of the advertising, marketing and communication sector

AcciónMK developed and presented the study on the characterisation of Andalusian companies in the advertising, marketing and communication sector at the IMEX congress. Extenda, with the intention of supporting the Marketing, communication and advertising sector, offers this research.

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