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Valencia 2020 Strategic Tourism Plan

The Valencia 2020 Strategic Tourism Plan was born out of the commitment to develop a strategy focused on tourism in this city, and for it to be sustainable over the coming years. Contents of the article Strategic Tourism Plan Valencia 2020 Plan

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Globalised brands : New markets

The process of searching for, entering and establishing themselves in new markets is one of the greatest challenges facing Spanish companies in the global world in which we live. International expansion is, in addition to being a challenge,

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What is Neuromarketing?

In the society in which we live, the massive presence of advertising is completely normal. People are bombarded by advertising in many ways and at many times, and in some cases it is intrusive and unsubtle. Contents of the article

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Study of the fashion sector in Spain

This post presents a summary of the most relevant indicators regarding the fashion sector in Spain throughout 2017. It is not only going to be an X-ray of the fashion sector, but also a

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