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The impact of Covid-19 on consumers
The coronavirus pandemic is having a tremendous impact on all sectors of society. There is not a single economic sector that is not suffering from its effects. Never before has the world experienced such a situation. This has
Tourism developments after COVID-19
Many sectors have been affected by the global evolution of COVID-19. However, tourism is undoubtedly one of the sectors most affected. The nature of the tourism sector is based on displacement.
The importance of market research and strategic planning in times of crisis
Recently, the Boston Consulting Group has published an interesting report, based on data from the Coronavirus Resource Center at Johns Hopkins University in the US. The study concludes that the closest scenario for the lifting of the
E-commerce and online shops, essential elements in the wake of the State of Alarm
No one doubted the benefits of e-commerce, but since the declaration of the State of Alarm it has become a must for any business. Having sales lines open 24 hours a day and on a global scale is a must.
The importance of tourism communication in times of crisis
All companies should always have a crisis plan at hand. This is especially true for tourism companies and destinations, since, as we know, nothing is more sensitive to any type of incident than tourism. In situations where