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Advertising in times of coronavirus
It is a fact, COVID-19 has affected all economic sectors, including advertising. Companies have had to modify their budgets and spending forecasts and, as on many other occasions, the cutback directly affects
5 Advantages of having an action plan
The implementation of an action plan is necessary for all companies that wish to achieve specific goals, and therefore need an immediate guide with strategic actions based on their objectives, budget and resources. Advantages of contracting
The impact of Covid-19 on consumers
The coronavirus pandemic is having a tremendous impact on all sectors of society. There is not a single economic sector that is not suffering from its effects. Never before has the world experienced such a situation. This has
Tourism developments after COVID-19
Many sectors have been affected by the global evolution of COVID-19. However, tourism is undoubtedly one of the sectors most affected. The nature of the tourism sector is based on displacement.
The importance of market research and strategic planning in times of crisis
Recently, the Boston Consulting Group has published an interesting report, based on data from the Coronavirus Resource Center at Johns Hopkins University in the US. The study concludes that the closest scenario for the lifting of the
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