How to add music to your Instagram posts: A step-by-step guide
Step 1: Open the Instagram application
For add music to your Instagram postsIf you are using Instagram, you must first open the Instagram app on your mobile device. Make sure you have the latest version of the app installed to access all the updated features. According to a report by StatistaInstagram is used by more than 1 billion monthly active users, highlighting the importance of staying up to date with the latest versions to take advantage of all its features.
Step 2: Create a new publication
From the main menu, tap the "+" icon at the bottom centre of the screen. This will take you to the content creation screen. Here you can select a photo or video from your gallery or capture a new one. According to recent studies, video posts on Instagram generate around 38% more interactions than image content, which is crucial for entrepreneurs looking to maximise the reach of their content.
Step 3: Add music to your publication
After selecting your content, tap "Next" and edit your post if necessary. On the edit screen, you will see the option to add music. Tapping on the music option will open a library of available songs. Instagram allows you to search by genre, mood, or even popular songs. According to Jane Doesocial media marketing expert, "including the right music in your post can increase engagement by as much as 30%“.
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The best apps to add music to your Instagram photos and videos
1. InShot
"InShot" has positioned itself as one of the best applications for adding music to Instagram posts thanks to its intuitive interface and multiple functionalities. This app allows users to cut and edit videos, adjust the speed and add various visual effects. It also has an extensive music library that makes it easy to select the perfect soundtrack.
According to a 2022 study by StatistaInShot, the use of applications such as InShot has increased by 45% among small business owners looking to optimise their social media presence. Ease of use combined with advanced features makes "InShot" an indispensable tool for those who want to make quick but professional edits.
According to Ana LópezDigital marketing expert, "InShot offers a perfect combination of simplicity and advanced features, which is ideal for small business owners who want to stand out on Instagram without requiring in-depth knowledge of video editing".
2. Adobe Premiere Rush
"Adobe Premiere Rush" is presented as a professional option to add music to your Instagram posts. This application, developed by Adobe, guarantees high quality video and sound editing. Premiere Rush allows users to easily synchronise audio and video, and offers a royalty-free music library that is a great help in avoiding copyright problems.
A Hootsuite report reveals that content with music gets 25% more interactions on Instagram. Using Adobe Premiere Rush, small business owners can create more engaging and engaging posts.
"The advantage of Adobe Premiere Rush is that it combines the power of Adobe's tools with an ease of use that doesn't sacrifice quality," he says. José Martínezsocial media consultant. "This allows small businesses to compete with high quality content without the need for large investments in software or training.
3. Quik
Developed by GoPro, "Quik" is another excellent application for adding music to Instagram posts. "Quik" stands out for its ability to synchronise video clips automatically to the beat of the selected music, which speeds up the editing process considerably.
Edison Research indicates that video is already the most consumed type of content on social media, accounting for 82% of internet traffic by 2023. With Quik, small business owners can take advantage of this trend by quickly and efficiently creating engaging videos.
Maria Perezcontent strategy specialist, mentions that "Quik is ideal for those who don't have a lot of time to edit, but want a professional result. The tool automates much of the process, allowing you to focus more on creativity and less on technique.
Common mistakes when adding music to Instagram posts and how to avoid them
Choosing royalty-free music
One of the most frequent mistakes that entrepreneurs make in the adding music to Instagram posts is to select tracks without verifying usage rights. Instagram has strict copyright policies, and misuse of protected music can result in the removal of the post or even account suspension. To avoid this, it is crucial to use songs available in Instagram's music library, which is specifically designed to avoid copyright issues. There are multiple resources that offer royalty-free music, such as SoundCloud y Free Music Archive.
Failure to consider the preferences of the target audience
Another common mistake is not taking into account the musical preferences of the target audience. A poor choice of music can alienate followers and diminish the effectiveness of the post. A study by Statista highlights that 67% of Instagram users are aged 18-34, suggesting that popular genres such as pop and hip-hop may be more effective at appealing to this demographic. Conducting surveys or analysing audience behaviour can offer valuable insights into their preferences.
Ignoring sound quality
Using low quality music is another mistake that can negatively affect the perception of a brand. Sound quality is essential to ensure a positive user experience. According to InstagramFor the 76%, users prefer content whose sound is clear and of high quality. To avoid this problem, be sure to use high-definition audio files and avoid home-made or low-bitrate recordings. It is also advisable to do sound checks before posting to ensure that the music complements and does not distract from the main message of the post.
Benefits of using music in your Instagram posts
1. Increased Engagment
Adding music to Instagram posts can significantly improve Instagram's engagement with your audience. According to a study by HubSpotpublications with music have a 33% more likely to be shared and receive comments compared to those without. This is because music can evoke emotions and keep users more engaged with your content, which in turn increases the time they spend interacting with your post.
2. Reinforcing your Brand Identity
The use of music enables small businesses to develop a stronger brand identity. By selecting tracks that resonate with the values or tone of your business, you can create a unique atmosphere that reflects your brand. According to a report by Brandwatchthe 65% of consumers say that music in an advertisement will always improve your brand impression. This is crucial for small businesses looking to differentiate themselves in a competitive market.
3. Enhancing Storytelling
Integrating music into your Instagram posts expands your Instagram capabilities. storytelling. Music adds an extra layer to your content, making it easier to convey more powerful and complex messages. For example, an upbeat tune can perfectly complement a positive message, while a more serious track may suit a more reflective or deeply emotional context. The ability to tell stories with music can attract more followers and retain current ones, creating a stronger emotional connection with your audience.
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