On 25 April last year, the Huelva Social Marketing Club (MKS Huelva) with the aim of promoting communication, responsibility and social marketing in the province of Huelva. To this end, it will promote good, ethical and sustainable practices so that companies appreciate the differential value of committed marketing. The Huelva Marketing Club is a founding partner of the Andalusian Marketing Federation (FAM) and its board of directors is made up of marketing and communication professionals.
In order to achieve its objectives, the Huelva Social Marketing Club will organise a series of activities: workshops, discussion forums, courses, seminars, lectures, awards and scholarships to encourage professionalism among members.
The launch event of the Club of Social Marketing of Huelva was presided over by Club President Lola Pelayo and Vice-President Begoña Mayoral, respectively, the President of the Club and the President of the Andalusian Marketing Federation (FAM)Manuela Aránega, and the person in charge of the Huelva Empresa service of the Huelva Provincial CouncilAlejandro Bourre.
The presentation ceremony was followed by the first edition of the #CaféconMKSare a series of professional marketing meetings in which a theme will be discussed in each edition. The first edition was given by the Director of Corporate Social Responsibility and Corporate Relations of Heineken SpainMauricio Domínguez-Adame and his presentation was about: "Why does social marketing or social engagement of brands work?
