A recent study has been carried out on study on digital marketing training. This study has been carried out by the online platform ".My online positioning".

This study was born at a time of "splendour" of digital marketing. Many sectors understand its importance and the demand for training in this area is growing, which has led to a proliferation of all kinds of training in digital marketing (schools, academies, courses, etc.).

Study on Digital Marketing Training

The survey is published on 23 May 2017 and closed on 21 August 2017, so it was available for 91 days (about 3 months). In the end there were a total of 710 respondents.

The following are details of the most relevant data of this study:

• The 47,75% you are interested in Digital Marketing in generaland on a scale of 1 to 5, the average knowledge in this subject is 2.94.
• 64,93% are interested in Blogging / The average knowledge of content marketing is 2.97 on a scale of 1 to 5.
• 60,42% you are interested in SEO / SEMand from 1 to 5, the average knowledge in this subject is 2.65.
• The 38,73% you are interested in Personal Brandingand on a scale of 1 to 5, the average knowledge in this subject is 2.62.
• The 38,59% you are interested in Email marketingand on a scale of 1 to 5, the average knowledge in this subject is 2.41.
• The 37,18% you are interested in Social Media Marketingand on a scale of 1 to 5, the average knowledge in this subject is 2.64.
• 21,55% you are interested in Video marketingand from 1 to 5, the average knowledge in this subject is 2.
• 80,28% has undertaken any training in digital marketing or any of its disciplinesThe remaining 19.72% have not done any training.

Of the respondents who have done some training, the following are the most likely to have been trainedfor the 67,37% their main training was among the options to choose from the list of training indicated in the survey. 25.79% have chosen a different training. and a 6,84% has left the question unanswered..

57,89% prefer Online training, followed by 25.92% who prefer the Mixed formation. (online and face-to-face) and followed by 10.28% who prefer face-to-face training. 5.92% left this question unanswered.

Apart from the content of the training, the 37,18% mainly motivated by the teaching staff when deciding on this trainingfollowed by 22.25% which is mainly price driven.

So far, the most relevant data of this study on digital marketing training.