The Costa del Sol is on a hot streak, being the protagonist as it closed the summer with the best figures in history.
The Councillor for Tourism and Sport announced on Monday 23 October, Francisco Javier Fernández, between June and September the region registered 7.8 million tourists and more than 25 million stays.
These figures have never been reached before. Even employment is up by 6%.
As for travellershas increased by 2 points and 1.6 in hotel nights. Tourism from inland provinces has recovered and tourism from abroad has increased.
Malaga demonstrated its solidity accounting for more than 38% of total reservesand surpassing the 2016 figures.
September is no longer the worst month of the summerand has become an active and outstanding part of it. As of today, we have a total of 1.9 million tourists staying in Andalusia, and 2.8% more overnight stays, compared to the end of August of the last decade.
The way in which they are hosted has changed, giving rise to new forms of housing and a more complex and different scale of interests on the part of tourists.
These changes are to be reaffirmed in the new campaign to be launched by Andalucía in the next 6 monthsa campaign based on culture. It will include advertisements in the media and at key points such as Renfe stations in Madrid, Malaga and Seville. This plan will be developed in three phases, the first of which will take place in early November.
There was a contrast between domestic and foreign tourists, which again compensated for the timidity of the so-called domestic demand. The international market advanced by 7 points and the domestic market contracted by 4.3 points..
At the Costa del Sol there has been great progress in terms of the customer base for Sweden, which has grown, increasing its presence by 87%.. In September a 2.2% growth in travellers and a 0.3 drop in hotel stays was achieved.
