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Typography 101: The Complete Guide to Choosing the Perfect Typeface

¿Qué es la tipografía y por qué es importante? La tipografía es el arte y la técnica de diseñar y organizar tipos de letras para hacer que el lenguaje sea legible, entendible y atractivo cuando se muestra en una pantalla o impreso. Este concepto incluye la selección de fuentes, tamaños de letra, interlineado y espaciado […]

Optimise your Instagram Videos with the Perfect Size

What is the Ideal Size for Videos on Instagram? To optimise the user experience and increase visibility, it's crucial to understand the size of videos on Instagram. Depending on the format you choose-whether it's Stories, Reels, IGTV or regular posts in the feed-the requirements vary. According to Instagram's guidelines, [...]

Transactional Marketing vs. Relationship Marketing: Which is Best for Your Business?

Transactional Marketing or Relationship Marketing, which is better for your business? What is Transactional Marketing? Transactional marketing is a strategy focused on making quick and frequent sales, emphasising quantity over quality of customer interactions. This approach is based on incentivising the consumer to [...]

Master Instagram Reels: Strategies for Creating Viral Content

What are Instagram Reels and how do they work? Instagram Reels are a feature offered by the social network Instagram that allows users to create and edit short videos of 15 to 60 seconds. This tool is presented as a direct response to the popularity of TikTok, offering similar features and integrating additional functionalities [...].

What Does an Email Marketer Do? Everything You Need to Know

What Does an Email Marketer Do? Discover their main functions Have you ever wondered what an email marketer is? Well, an email marketer is a professional specialised in the planning, execution and analysis of email marketing campaigns. Their main mission is to strengthen the relationship with customers and boost conversions through email marketing campaigns.

How to Add Music to your Instagram Posts to Attract More Followers

How to add music to your Instagram posts: Step-by-step guide Step 1: Open the Instagram app To add music to your Instagram posts, you must first open the Instagram app on your mobile device. Make sure you have the latest version of the app installed to access all the updated features. [...]

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