Psychology of addictions:
Individuals, couples and families.
Customer
Merakia Psychology
Year
2021
Services
The client
Merakia Psicología & Adicciones is a psychology centre of reference in Malaga that offers support and security to solve emotional problems and improve mental health and wellbeing. Natalia de Miguel Cortés, a psychologist with 25 years of experience, runs the centre together with a team of professionals passionate about helping people reach their full potential.
They offer a wide range of services, including individual, couple and family therapy, group therapy, addiction assessment and intervention, conflict mediation and personal growth. Their philosophy is based on respect, trust and collaboration, creating a safe space to explore emotions and work towards goals.
Briefing
For this project, we identified the client's needs and objectives, which allowed our team to thoroughly understand their vision and the results they were looking to achieve. From this information, we developed a comprehensive strategy that encompassed naming, brand registration, graphic design, SEO and social media.
The result is a professional and consistent image across all its communication channels. Merakia is now well positioned to reach its target audience and help people improve their emotional well-being.
Logo
The Merakia Psicología & Adicciones logo captures the essence of the brand through a central "M" that represents the company and its founder, Natalia. A flower formed by distorted "M" evokes growth and transformation.
The cool, professional colours convey confidence, while the minimalist typography adds modernity. The result is a symbol that communicates Merakia's passion, professionalism and commitment to the emotional well-being of its customers.
Naming
The name "Merakia" comes from Greek and means "to do something with passion, dedication and leaving part of yourself". This definition reflects the working philosophy of the team. In addition, "Merakia" includes a play on words with "Natalia", creating a personal connection and a feeling of closeness.
The name is unique, memorable and conveys a powerful message that resonates with the target audience and positions the brand as a trusted and caring space for emotional well-being.
