Strategy for
360° marketing
In a scenario where digital and physical presence are more intertwined than ever, having the ability to stand out on all fronts becomes a key element for success. This is where our 360 or global marketing strategy comes into play.
From building a strong identity to implementing customised tactics on and offline, our "all angles" approach ensures your brand stands out across all channels where your target audience is found.
Our 360° marketing strategy knows no limits
Global marketing is not just about being present on every channel. It's about synchronising every action, message and experience to make an impact in the minds of your audience.
That's why our 360º marketing strategies in Málaga are based on the agility to adapt to emerging trends, the ability to merge the digital and the physical and the ability to create meaningful connections with your audience. From building a strong identity to implementing personalised tactics, we offer you the keys to reaching your brand's full potential.
- Branding: We develop a unique identity for your brand that conveys its personality, values and vision. We create strategies that connect emotionally with your audience and last over time.
- Editorial design: From the creation of content for digital and traditional media to its layout, we create pieces that guarantee coherence and visual impact in each campaign.
- Packaging: We design attractive packaging that will captivate your consumers. We create packaging solutions that not only protect your product, but also reinforce your brand identity.
- Web development: We build modern, functional websites adapted to all devices to offer the best user experience. Our web designs are focused on conversion, but also on representing the essence of your brand.
- SEO: We optimise your online presence to improve your visibility in search engines. We implement SEO strategies that will increase your website's organic traffic and authority.
- SEM: We run search engine advertising campaigns to increase visibility and qualified traffic to your website. We research the keywords and search terms that best suit your business.
- Social networking: We manage your social media profiles to increase interaction with your audience. We create engaging content, run paid campaigns and develop social media marketing strategies that drive engagement and brand awareness.
- Email marketing: As part of our 360° marketing strategy, we design effective and personalised email campaigns to strengthen your relationship with your audience. Our email marketing strategies will enable you to build customer loyalty and generate meaningful conversions.
Types of Market Research
- Quantitative market research: We carry out statistical analyses and design hypotheses to obtain accurate data on the behaviour of your target audience in the market. With them you will be able to obtain relevant information to carry out specific actions, such as designing new products or segmenting your payment campaigns.
- Qualitative market research: We analyse your customers' needs, habits, motivations and expectations so that you can understand why they react in a certain way to a product or service. It will allow you to discover how your customers perceive your brand and help you build long-term relationships with them.
- Ad hoc market studies: Do you need information quickly about a specific aspect of your target audience? We create "ad hoc" market research for a specific project according to your needs. It will allow you to get information in a short period of time and make more effective decisions.
FAQs
Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a specific market. It is essential to conduct them in order to:
- Know your audiencehelps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.
- Assessing competenceThe following is an example: it allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...
- Informed decision-makingThe "strategic information": provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.
- Reducing risksby better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.
- Identifying opportunitiesThe "Business Opportunity Mapping": allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.
The market studies are a specific part of market research.
The market research encompasses a broader approach that includes the analysis of data, trends, behaviours and market variables in general, while a market study focuses on a particular aspect or a specific market issue.
Market research can provide detailed information on market demographics, purchasing behaviour, consumer preferences, competitor analysis, market trends, among other data relevant to business decisions.
Market research in Malaga can be of great help to your company by providing valuable information that will allow you to improve products or services, identify growth opportunities, better understand customers, optimise marketing strategies and make more informed and accurate business decisions.
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We are in a market marked by constant change.
At AccionMK we take care of all aspects related to website development.
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Achieve your digital goals with our marketing services.
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